Effective Date: 3/16/2026

This Privacy Policy (“Privacy Policy”) describes how Shinola/Detroit, LLC and our affiliated entities (collectively, “Company,” “we,” “us,” or “our”) with respect to the collection and use of personal information and describes rights you may have with respect to your personal information. By using and interacting with our website and otherwise interacting with us, you agree to our Terms of Use, including this Policy.   

This Policy does not cover the personal information we collect about employees and independent contractors, or job applicants.

Notice at Collection: Personal Information We Collect

We collect the following categories of personal information:

·       Personal identifiers: name; email address; your mailing and billing addresses; telephone numbers; account name and password; social media handle and other identifiers; information related to customer reviews; IP address; signature

·       Protected class information: military or veteran status

·       Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories; reviews provided to the company; and payment information

·       Internet or other electronic activity information: your device and browser type; your browsing and search history on our website; and information regarding your interaction with our website, and our advertisements

·       Professional information: job title; information about your employer

·       Audio, visual and electronic information: customer service recordings; records of chat messages and email messages sent to or between us; photos and videos you may upload to our website or our social media channels

·       Inferences drawn from personal information we collect

 

We have collected the same categories of personal information in the 12 months prior to the date of this Privacy Policy.  

 

Notice at Collection - Purposes for Collection of Personal Information

We collect the categories of Personal Information identified for the following purposes:

Categories of Personal Information	Purposes for Collection
Personal identifiers: name; email address; your home or billing address; telephone numbers; account name and password; social media handle and other identifiers; information related to customer reviews; IP address; signature Protected class information: military or veteran status Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories; and payment information Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements Audio, visual and electronic information: customer service recordings; records of chat messages and email messages sent to or between us	To provide you with our products, VIP Texts membership and account information, to send you our newsletters and other information you request from us; to provide you with applicable discounts on our products; to contact you from time to time; to provide you with information about our business; for customer support; for quality assurance purposes
Personal identifiers: name; email address; your home or billing address; telephone numbers; account name and password; social media handle and other identifiers; information related to customer reviews; IP address Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories; reviews provided to the company Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements Visual information: Photos and video recordings you may upload to our website or on our social media channels Inferences drawn from personal information we collect	To deliver advertisements and marketing promotions and offers about products or services we think may be of interest to you; and to analyze the placement and effectiveness of our advertisements and other marketing efforts
Personal identifiers: name; email address; telephone numbers Professional information: job title, information about your employer	To engage in business transactions with the entity you represent and market to the entities you represent
Personal identifiers: name; email address; your home or billing address; telephone numbers; account name and password; information related to customer reviews; IP address Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements Audio, visual and electronic information: customer service recordings; records of chat messages and email messages sent to or between us; photos and videos you may upload to our website or social media channels Inferences drawn from personal information we collect	To monitor or improve our website and for internal business analysis
Personal identifiers: name; email address; your home or billing address; telephone numbers; account name and password; information related to customer reviews; IP address, signature Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories; and payment information Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements Professional information: job title; information about your employer Audio, visual and electronic information: customer service recordings; records of chat messages and email messages sent to or between us; photos and videos you may upload to our website or social media channels Inferences drawn from personal information we collect	To prevent fraud, activities that violate our Terms of Service or that are illegal; and to protect our rights and the rights and safety of our users or others

 

Notice at Collection: Retention Periods

We retain the categories of personal information we collect for the length of time necessary to operate our business and to comply with legal obligations or to protect our legal rights. 

Notice at Collection: Categories of Personal Information We Sell or Share or Use for Targeted Advertising

When we engage in digital advertising, we may sell the following categories of personal information (according to the broad definition of “sell” under select state privacy laws), share them for purposes of cross-context behavioral advertising, or use them for targeted advertising: Personal identifiers; Commercial and financial information; Internet or other electronic activity information; and Inferences about you.  

These categories of personal information are sold to or shared for cross-context behavioral advertising or targeted advertising with advertising networks, data brokers and other companies that facilitate or engage in digital advertising. We engage in such sales and sharing to facilitate personalized advertising.

We also use the Shopify platform and Shopify may use the personal information it collects from our Sites to facilitate personalized advertising and share it with third parties (including those that may be located in other countries) in a way that may constitute a sale of personal information or the sharing your personal information for targeted or behavioral advertising. The categories of personal information Shopify collects and may use in this regard are: contact and profile information; device information including IP address, device identifiers, browsers you use; payment information; commercial information about products you view, purchase, review, or rate. For more information about Shopify’s data privacy practices, please see its privacy policy here: https://www.shopify.com/legal/privacy/consumers.

If your state law provides rights to opt-out of such sales and sharing of personal information for cross-context behavioral advertising or targeted advertising, click here to exercise those rights. See U.S. State Data Privacy Rights section below for more information.

We do not sell or share for cross-context behavioral advertising any of the other categories of personal information we collect.

Categories of Third Parties To Whom We Disclose Personal Information

We disclose personal information to the following categories of entities that do not operate as our service providers, processors and are not our affiliates: Advertising networks, advertising agencies, social media companies, and data brokers, for purposes of providing advertising and marketing services to us and other parties.

Sources From Which We Collect Personal Information

We collect personal information directly from our customers in our stores and online, website users, social media platforms, and representatives of entities with which we do business or may do business. We also collect personal information from social media companies, data aggregators and data brokers.

Data Collected from Meta (Facebook, Instagram, etc.) - Data Deletion Rights 

In connection with providing our services, from time to time, we may obtain data from Meta (the parent of Facebook and Instagram, among other apps and services) about users, which may include contact information, Meta identifiers and usernames. This data allows us to use Meta services to reach you and to understand your engagement with us, and also facilitates easy log-ons through Facebook.  If you would like us to delete the data we receive from Meta, please contact us at privacy@shinola.com and provide us with your request, name, and email address. We may follow up with additional questions if we need to verify or confirm your identity. Please note, this right to delete applies broadly and can be exercised by all users who interact with us; it is not limited to residents of states or other regions with data privacy laws.

Use or Disclosure of Sensitive Personal Information

We do not collect, use or disclose sensitive personal information to create profiles about or infer characteristics about individuals, or for any purposes other than providing our products and discounts, to the extent applicable.

No Profiling to Facilitate Decisions with Legal or Other Significant Effects

We do not engage in the automated processing of personal information to create profiles about individuals that are used in furtherance of decisions with legal or other similarly significant effects, such as the provision or denial of financial or lending services, housing, insurance, or access to essential goods or services.

Use of Personal Information to Train LLMs

We do not collect, use or sell personal information for the purpose of training large language models.

Disclosure of Personal Information For Business Purposes in the Past 12 Months

In the 12 months prior to the date of this Policy, we disclosed the following categories of personal information to our service providers and contractors for our business purposes:

·       Personal identifiers: name; email address; your home or billing address; telephone numbers; account name and password; information related to customer reviews; social media account information and identifiers; IP address; signature

 

·       Protected class information: military or veteran status

·       Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories; and payment information

·       Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements

·       Professional information: job title, information about your employer

·       Audio, visual and electronic information: customer service recordings; records of chat messages and email messages sent to or between us; photos and videos you may upload to our website or social media channels

 

·       Inferences drawn from personal information we collect

 

Business Purposes for Disclosures of Personal Information

We disclose personal information for the following business purposes: to manage customer, supplier and vendor accounts and relationships; process payments; verify customers’ identities; fulfill orders and transactions; engage in advertising and marketing; operate our IT systems and secure our systems; prevent fraud and other illegal activities; and to obtain professional advice about legal and accounting matters.    

We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information to other persons or entities to help detect and protect against fraud or data security vulnerabilities. And we may disclose or transfer your personal information in the event of an actual or potential sale, merger, reorganization of our company or other restructuring.

 

Our Use of Cookies and Other Tracking Technologies

We may use cookies, pixel tags, web beacons and other similar tracking technologies (“tracking technologies”) to automatically collect information through our website. Tracking technologies are small data files placed on your computer, tablet, mobile phone, or other devices that record certain pieces of information when you visit our website. We may use these tracking technologies to help identify irregular behavior, prevent fraudulent activity and improve security, as well as making it possible for you to save your preferences and help us understand how you interact with our website.

We also allow third parties (including Google, Meta and Shopify) to use third party cookies, web beacons, and other storage technologies to collect or receive information about how you interact with our websites and elsewhere on the Internet and use that information to provide analytics and other measurements services, and to deliver and target advertisements tailored to you. Third parties may also use some of these technologies to assist us in determining if you require assistance or are having problems navigating on our websites, and this may include technologies that record your interactions with the website, including without limitation, your keystrokes, mouse clicks, screen touches, and information about when, how and from where you accessed our website. 

You may set your browser to notify you when you receive certain types of tracking technologies, such as cookies. Many web browsers also allow you to block such technologies. You can disable cookies from your computer system by following the instructions on your browser or at www.youradchoices.com.

We use Google Analytics to evaluate the use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a Site, what pages they visit when they do so, and what other websites they visited prior to visiting our website. For information about Google’s privacy practices, please refer to the Google Privacy Policy: https://policies.google.com/privacy?hl=en-US#infocollect.

Personal Information of Minors

Our products and website are not directed to minors under the age of 13 and we do not knowingly sell or share for purposes of behavioral advertising the personal information of minors, including minors under 16 years of age.

SMS Terms and Conditions 

Information obtained as part of SMS or text messaging consent will not be shared with third parties or affiliates; it will only be shared with service providers that operate our SMS/text messaging service for the purpose of providing that service. 

If you have consented to receive text messages from us, you may receive text messages about discounts or product offerings.  Message rates may apply and messaging frequency may vary.  You may opt out of text messages by texting STOP 1-855-869-0011 or click the unsubscribe link where available.  For additional information, text HELP to 1-855-869-0011 or email privacy@shinola.com.

You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through our text messaging program, any errors in such information, and/or any action you may or may not take in reliance on our program. Additionally, wireless carriers are not liable for delayed or undelivered messages.

Third Party Websites and Platforms

Our website may contain links to other companies’ websites or platforms, including social media buttons that link to social media platforms. This Policy does not govern how those companies or social media platforms collect or use personal information and we do not endorse or have control over their practices.  The privacy policies and terms of use for those companies’ websites/apps or social media platforms govern those companies’ privacy practices. We are not responsible for the content or privacy practices of any third-party websites or platforms.

Securing Your Personal Information

We implement and maintain reasonable security appropriate to the nature of the personal information that we collect, use, retain, transfer or otherwise process.  However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination.  Accordingly, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.

Changes to This Policy

We will review and update this Policy from time to time.  If changes are made, we will update the Privacy Policy and reflect the date of such modification in the date above. If the changes are material, you will be notified via email or a website pop-up.

Accessibility

To make accessibility-related requests or report barriers, please contact us at 1-844-744-6652. 

U.S. State Data Privacy Rights

Consumer Rights Under Comprehensive U.S. State Data Privacy Laws

State privacy laws in the following states give residents of those states (referred to below as “consumers”) various rights with respect to the personal information we collect: CA, CO, CT, IA, IN, KY, MD, MN, MT, NE, NH, NJ, OR, TN, TX, UT, and VA. We list below these rights, noting that not all rights are available under each state’s law.

Right to Know: The right to confirm whether we are processing a consumer’s personal information and to access such data.

·       California’s privacy law provides the right to request the following data points about a consumer’s personal information collected since January 1, 2022, subject to any relevant exceptions: Categories of personal information we have collected; categories of sources from which such personal information was collected; categories of personal information that the business disclosed to third parties; and the business or commercial purpose for collecting, selling, or sharing personal information.

 

Right to Access / Copy: The right to access or request a copy of the consumer’s personal information, subject to certain exceptions.

Right to Delete: The right to request deletion of the consumer’s personal information, subject to certain exceptions. 

Right to Correct: The right to request that we correct inaccuracies in personal information, taking into account the nature of personal information and purposes of processing such information. 

Right to Know Third Party Recipients of Personal Information:  The right to know the identities of third parties to which a business has disclosed personal information.  This right is provided under Oregon and Minnesota privacy laws and Connecticut’s law as of July 1, 2026.

Right to Know Categories of Third Parties: The right to know the categories of third parties to which we have disclosed personal information.  This is a right provided under the Maryland privacy law. 

Rights to Opt Out: Rights to request that we stop using a consumer’s personal information for one or more of the following purposes:

·       Sale of Personal Information: The right to request that we stop selling their personal information, consistent with the definition of “sale” in each law.

 

·       Targeted Advertising: The right to request that we stop processing their personal information for targeted advertising, subject to exceptions. 

 

·       Sharing for Cross-Context Behavioral Advertising: California’s law provides the right to request that we stop sharing a consumer’s personal information for cross-context behavioral advertising. 

 

Changing Cookie Preferences: You can change your cookie preferences, including to revoke consent for the use of certain cookies, here (LINK TO Cookie Consent PORTAL) .

Please note, California’s privacy law applies to all state residents, irrespective of the context in which they interact with us (e.g., a customer, a business contact, a vendor).  Laws in other states apply only to consumers when acting in an individual or household context.

California Shine the Light

With reference to California Civil Code Section 1798.83, also known as the “Shine the Light” law, we allow California residents to opt-out of the disclosure of personal information to third parties for those third parties’ direct marketing purposes. To exercise that opt-out option, click here (LINK TO DNSS PORTAL) .

Exercising Your Rights

To exercise rights other than opt-out requests, submit a request through our online portal (LINK TO DNSS PORTAL) . or by contacting us at 1-855-869-0011. If you disagree with our denial of a request, residents of some states may have the right to appeal our decision by contacting us with the subject line “Appeal.”

Note that, as required by law, we will require you to prove your identity to exercise these rights. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name and email address. We may also ask you to provide a signed declaration confirming your identity.

California law permits authorized agents to submit requests to know, access/copy, delete, or correct on behalf of California consumers. If you are an authorized agent submitting such a request, you must submit the request through our online portal (LINK TO DNSS PORTAL) ., and include a completed Authorized Agent Designation Form (available via the online portal) indicating that you are authorized to act on another person’s behalf.

To exercise opt-out rights, click here (LINK TO DNSS PORTAL).  Agents can also use this link to exercise opt-out rights.

Opt-out Preference Signals and Do Not Track

An opt-out preference signal is sent by a platform, technology, or mechanism on behalf of consumers and communicates a consumer’s choice to opt-out of the sale and sharing of personal information for cross-context behavioral advertising with all businesses that recognize the signal, without having to make individualized requests.  The signal can be set on certain browsers or through opt-out plug-in tools. 

We recognize the Global Privacy Control (“GPC”) signal for states that provide opt-out rights and do so on the browser and device that transmits the signal. For more information about opt-out preference signals, including how to use them, visit the Global Privacy Control website (https://globalprivacycontrol.org/).

We do not respond to the DNT or “Do Not Track” signal.

Non-Discrimination

If you exercise your rights under this Privacy Policy, you will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services than others.

Contact Us

If there are any questions regarding this Privacy Policy or to request a copy of this Privacy Policy in another format you may contact us at customerservice@Shinola.com.